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How to do SEO for your site

The more effective your SEO efforts, the higher your ranking and the better your visibility. Since you’re using so much of your budget for a single strategy, we’ll cover the specific steps you can take to optimize for higher rankings and better visibility in our Guide to Increasing Google Rankings for Your Site.

If you already have a Facebook page, it’s not a bad idea to leverage Facebook advertising to promote the page on your own website. Facebook is excellent for “on-page optimization,” i.e. creating pages that are perfectly optimized for SEO.


Unbounce, which was started in 2007 by former Search Engine Land staff Daniel Solis and Josh Evans, is a business development and product management platform. Their goal is to build a team of marketing executives who understand the opportunities and challenges in every industry.

Why Unbounce?

It has many of the ingredients of a social media marketing platform great traffic generation, an easy interface, and custom user interfaces. Unbounce also takes care of a lot of the cost and overhead for you. In fact, you can actually hire someone to manage your business using the Unbounce platform.

The two of us have used Unbounce for the past two years and think it’s an awesome platform. It’s been a perfect fit for our sales team as it is the perfect tool for strategic client development (e.g. customer success). It’s an amazing tool for business professionals with startups as it makes it easy to manage all your marketing and social media activities at once, and you can even get more help from companies as Victorious SEO, which specialize in this area.

Unbounce does not have a pay-per-click feature (something most competitors do have). However, you can use a third-party tool like Grasswire, BuzzSumo, or BuySellAds to show you your best competitive prospects and promote your business.

  1. SocialBakers

SocialBakers, which was founded in 2009 by two former Google employees, is the biggest social media marketing platform in the world. With about 1,800,000 daily active users, SocialBakers is undoubtedly one of the leaders in the field.

Why SocialBakers?

They have over 80 data providers on their site so they have a ton of data at their fingertips. You can even search by location, product category, or a few other attributes.

SocialBakers also has a well-designed UI that’s an excellent mix of a social media discovery tool, a marketing tool, and a social networking tool. It also has a VIP system that lets you build a relationship with an employee who can also comment on your posts. It also features a blog that allows you to post links to your articles.

With SocialBakers, you can create multiple user accounts and add comments, which helps you reach out to as many people as possible to increase your organic search results.

SocialBakers does not charge you for sign-ups or to pay for their data (other social media marketing platforms charge for these data sets). There’s no limit to the number of features you can use and they don’t charge you to publish posts on their site.

For more information on SocialBakers, check out their Product Overview or their FAQ.